What We Are:

The JIMC is an annual publication that has tracked the evolution of integrated marketing communications from a hypothetical strategy to an industry best practice over the past 22 years. It continues to remain on the forefront of IMC practices in the new digital age.

Who We Are:

The JIMC is edited and produced by students in Northwestern University’s Integrated Marketing Communications graduate program.

Mission:

To provide a forum for communications industry professionals and academia to discuss the theory and application of integrated marketing communications.