WHAT WE ARE |
The Journal of Integrated Marketing Communications (JIMC) is an annual publication that provides a comprehensive summary of what’s happening in the world of integrated marketing. We provide readers an in-depth look into the types of complex issues industry practitioners are facing and how they are using the fundamental principles of Integrated Marketing Communications (IMC) to tackle and solve those issues.
WHO WE ARE |
The JIMC Committee is comprised of bright and ambitious graduate students in Medill’s IMC masters program. Committee members solicit and edit articles that are thought-provoking and relevant to the dynamic marketing world.
OUR MISSION |
Our mission is to contribute thoughtfully and meaningfully to industry professionals and academics in order to build on existing knowledge, offer food-for-thought on complex business problems, and challenge old and outdated marketing communications practices with current real-life case studies.
2012 APEX Award for Publication Excellence Winner |
The JIMC is proud to announce it’s been awarded an APEX Award of Excellence for the 2012 edition edited by Alison Solway and Jessica Rolczynski. Garnering over 2,400 entries this year, the APEX Awards are an annual competition for publishers, editors, writers and designers who create print, Web, electronic and social media.