Welcome to Medill’s Journal of Integrated Marketing Communications

  • Jonathan Copulsky, Marketing, Technology
  • Marketing, Technology, Changes in Marketing
  • Cord Cutters, marketing, TV advertising, TV, ads
  • Marketing, consumer centric, consumer-centric, people

Who We Are

The Journal of Integrated Marketing Communications (JIMC) is an annual publication that provides a comprehensive summary of what’s happening in the world of integrated marketing. We provide readers an in-depth look into the types of complex issues industry practitioners are facing and how they are using the fundamental principles of Integrated Marketing Communications (IMC) to tackle and solve those issues.

JIMC is an initiative of Medill’s Integrated Marketing Communications program. Learn more about Medill IMC.

© 2018 Northwestern University

MEDILL SCHOOL OF JOURNALISM, MEDIA,
INTEGRATED MARKETING COMMUNICATIONS
1845 Sheridan Road
Evanston, IL 60208-2101