WHAT WE ARE | The Journal of Integrated Marketing Communications provides a comprehensive summary of what’s happening in
the world of integrated marketing. We provide readers an in-depth look into the types of complex issues industry practitioners are facing and how
they are using the fundamental principles of IMC to tackle and solve those issues.
WHO WE ARE | The Journal of Integrated Marketing Communications Committee is comprised of bright and ambitious graduate
students in Medill’s Integrated Marketing Communications masters program. Committee members solicit and edit articles that are thought-provoking
and relevant to the dynamic marketing world.
OUR MISSION | Our mission is to contribute thoughtfully and meaningfully to industry professionals and academics in order
to build on existing knowledge, offer food-for-thought on complex business problems, and challenge old and outdated marketing communications
practices with current real-life case studies.