Our Mission 

Our mission is to provide thoughtful, meaningful content and insights from current case studies so Integrated Marketing Communications (IMC) students and professionals can build on existing knowledge, understand how to approach complex business marketing problems, and challenge outdated marketing communications practices.

APEX Award for Publication Excellence Winner 

apex awardThe JIMC has been awarded an APEX Award of Excellence. The APEX Awards are an annual competition for publishers, editors, writers, and designers who create print, web, electronic, and social media.

Our Team

ANDRES RODRIGUEZ, Editor-In-Chief

Andres is a passionate, energetic marketer and emerging brand manager. Before attending Northwestern, he worked in fast-paced environments at a multicultural advertising agency as a Senior Account Manager executing integrated marketing campaigns. Andres is enthusiastic about pursuing opportunities in industries such as Outdoor, Action Sports, Airline, Travel, and Tech and is pursuing the Brand Strategy specialization at Medill.

andresrodriguez2017@u.northwestern.edu 
www.linkedin.com/in/andresrlp

 

PHIL ROUX, Editorial Director

Phillippe is an adventure-seeking South African with a passion for using big data to find valuable insights to solve marketing problems. He spent four years working at Ince, a communications agency and then moved to Northwestern to learn more about the big data phenomenon and how it influences marketing decisions. Before Ince, Phillippe spent six months at 140 BBDO in Cape Town after completing his undergraduate degree in Marketing Communications.

philipperoux2017@u.northwestern.edu 
www.linkedin.com/in/philippe-roux-2b763b133/

 

KAREN JAHNCKE, Creative Director

Karen is an industrial engineer who, after six years of working in supply chain, was promoted to a marketing position. The Creative Director role suited her artistic skills: constantly creating stories, innovative designs, product ideas, and business opportunities. She is fluent in English, Spanish, German, and French, skills she uses while traveling and discovering cultures. Karen is pursuing the Brand Strategy specialization at Medill to help her become a brand-building head of a multinational corporation in the fashion, beauty, or luxury industries.

karenjahncke@u.northwestern.edu
www.linkedin.com/in/karen-jahncke/

 

CATHY CHEN, PR Director

Cathy has a passion for culture and storytelling. A happy traveler and blogger, she enjoys telling travel stories in different languages. She became interested in global marketing while living and studying in China, Japan, and France. She majored in International Studies with a focus in Political Science and French at UC San Diego and Science Po Lyon. Cathy is specializing in Brand Strategy at Medill and is inspired to start her marketing career as a strategist.

kaixichen2017@u.northwestern.edu 
www.linkedin.com/in/cathy-chen-16640b65/

 

ELYSE GOLDBERG, Copy Editor

Elyse is a big picture thinker who doesn’t let the details escape. Her classmates, colleagues, and friends describe her as organized, passionate, motivated, persevering, and loyal. After majoring in Communication at The George Washington University in Washington, DC, she worked in PR for a restaurant and hospitality firm and then at a non-profit in various marketing and communications roles. Elyse is pursuing the Brand Strategy specialization in Medill’s IMC program.

elysegoldberg2017@u.northwestern.edu
www.linkedin.com/in/elysemgoldberg/

© 2017 Northwestern University

MEDILL SCHOOL OF JOURNALISM, MEDIA,
INTEGRATED MARKETING COMMUNICATIONS
1845 Sheridan Road
Evanston, IL 60208-2101