Journal of Integrated Marketing Communications.

Archives: 2005

Cause Commerce: The Case for Aligning Corporate and Customer Interests
Author: Rob Densen

Marketing's Neo-Renaissance: An Opportunity for Tomorrow's Multi-Channel Integrated Marketer
Author: William Mislowski

Democracy Online: Can IMC Stimulate Disenfranchised Voters?
Author: Adam Froman

Measuring the Return on Your Communications Investment
Authors: Kacie Jung & Brian Robinson

Context Planning: The Door to Media's Future
Author: Kendra Hatcher

The Multicultural Paradigm
Authors: J.P. James & James E. Swartz

Applying Ecology to Maximize Customer Value
Author: William L. Shulby & Dave J. Nash