Integrating Integrity into IMC
Authors: Lynn Upshaw

Generations of Consumers and the Consumer Generated
Author: Pradeep Kumar, Michelle Hsiao & Barry Chiu

Unauthorized Verses
Authors: Chris Barrows

Using Events to Drive an Integrated Marketing Model
Authors: Mary Fehrnstrom & David M. Rich

Adapting IMC to Emerging Markets: Importance of Cultural Values in the Indian Context
Authors: S. Ramesh Kumar

Beyond the Last Click: Measuring ROI and Consumer Engagement with Clickstream Analysis
Authors: Megan Halscheid, Michelin Sabatte & Sejal Sura

The Next Generation of the IMC Database: Confessions of a Believer
Authors: Chuck Sharp

B2B and B2C Marketing: Organzing to Maximize Brand Value
Authors: Wendy C. Wong

Heavy Buyers: Are They Even More Important Than Generally Thought?
Authors: Deb Rapacz & Martin Reilly