Understanding IMC in Emerging Markets: A study of the resources and marketing landscape of ten emerging markets.
Authors: The IMC Emerging Markets Committe

A Roadmap for Reliable Integration
Authors: Dan Gruber

Media: Why Collaboration Matters
Authors: Author: Anna (Dadiomov) Furmanov & Dinesh Ganesaraja

Marketing in an Evolving Media Landscape:Thought Leaders Identify Priorities for Integration across Paid, Earned, Share and Owned Media Channnels
Authors: Carlie Danielson & Stephanie Marchesi

Book Review: The Handbook of Stakeholder Public Relations & Integrated Communications and marketing
Authors: Sara Smith

The Future Of Marketing
Authors: Rishad Tobaccowala

Unlocking the Power of Employees to Drive Success: Actionable Ideas for Companies of Any Size.
Authors: Tom Zara

Integrating Integrity into IMC
Authors: Lynn Upshaw

Generations of Consumers and the Consumer Generated
Author: Pradeep Kumar, Michelle Hsiao & Barry Chiu

Unauthorized Verses
Authors: Chris Barrows

Using Events to Drive an Integrated Marketing Model
Authors: Mary Fehrnstrom & David M. Rich

Adapting IMC to Emerging Markets: Importance of Cultural Values in the Indian Context
Authors: S. Ramesh Kumar

Beyond the Last Click: Measuring ROI and Consumer Engagement with Clickstream Analysis
Authors: Megan Halscheid, Michelin Sabatte & Sejal Sura

The Next Generation of the IMC Database: Confessions of a Believer
Authors: Chuck Sharp

B2B and B2C Marketing: Organzing to Maximize Brand Value
Authors: Wendy C. Wong

Heavy Buyers: Are They Even More Important Than Generally Thought?
Authors: Deb Rapacz & Martin Reilly

A Method to the Creative Madness
Author: Sonja Gugajew

The New View of Relationship Marketing
Authors: Deb Rapacz and Martin Reilly

Harnessing the Media Revolution to Engage the Youth Market
Authors: Jacquie Goetz and Christopher Barger

Txt Me L8tr
Authors: Laure Cousineau and Jeff Scurry

Mobile Marketing in Japan
Author: Akihisa Fujita

Hollywood Media Synergy as IMC
Author: Linden Dalecki

Marketers Roundtable
Authors: Catherine Captain, Dan Gahlon, Mark Goldstein and Kevin Willer

Emerging Applications and Challenges of Addressable Television Advertising
Authors: Claudio Marcus and Tara Walpert

Are Points and Point Programs Pointed at the Right Patrons?
Authors: Michael Moyer and Dana Hayman

Culture and Connection
Author: Melissa Dawn Johnson

Strategies for Differentiating the Professional Services Firm Brand
Authors: Jeff Scurry and Holly Wehmeyer

Making Brand Happen: Branding in the B2B Marketplace
Author: Ariel Goldbarb

The View from Inside: People Power through Internal Marketing
Authors: Pamela Davis and Mark Eisele

Marketers Roundtable
Jim Garrity, Chief Marketing Office, Wachovia
Bob Lachky, EVP, Global Industry Development, Anheuser-Busch
Matt Gonring, VP, Global Marketing & Communication, Rockwell Automation
John Fraser, EVP, Business Strategy, element79

The Blur Age: Effective Communications in Today's Chaning Environment
Author: Rudolph Magnani

The Reality of ROI: Dell's Approach to Measurement
Authors: Marlene Bender & Art Zambianchi

Unlocking the Challenges of Professional Services Marketing
Authors: Jennifer D. Chrzastek & Cyndy Reid

Paint the Town Ted: Launching an Airline Using IMC Principles
Authors: Martin Wodarz

Back to Nature: Big Food Enters a Niche Market
Authors: Kristin McDaniel

Employee Bloggers: Turning a Potential Liability into Your Best Weapon
Author: Christopher Hannegan & Sara Fisher

The Athens 2004 Olympic Games: An Event Study
Authors: George Spais, Ph.D. & George Filis, Ph.D.

Spinning Off Hospira: Shifting Communications Paradigms
Authors: Tareta Adams & Shannon Gore

Beyond Blogs: Understanding Emerging Syndicated Technologies
Authors: Ethelbert A. Williams & Ian Carswell

Cause Commerce: The Case for Aligning Corporate and Customer Interests
Author: Rob Densen

Marketing's Neo-Renaissance: An Opportunity for Tomorrow's Multi-Channel Integrated Marketer
Author: William Mislowski

Democracy Online: Can IMC Stimulate Disenfranchised Voters?
Author: Adam Froman

Measuring the Return on Your Communications Investment
Authors: Kacie Jung & Brian Robinson

Context Planning: The Door to Media's Future
Author: Kendra Hatcher

The Multicultural Paradigm
Authors: J.P. James & James E. Swartz

Applying Ecology to Maximize Customer Value
Author: William L. Shulby & Dave J. Nash

The Relationship Imperative
Author: Richard Edelman

Consumer Packaged Goods Get Intimate
Authors: Copulsky, Megiola, Monie & Suzuki

A Brand Designed by Core Customers
Authors: Andrew Davison & Berdan Kiernan

Taking CLV Analysis to the Next Level
Authors: V. Kumar & Girish Ramani

Direct Marketing Lessons for Mass Marketers
Author: Scott D. Schroederr

The New World of Corporate Governance
Author: Kurt P. Stocke

Bringing Business-to-Business Brands to Life
Author: Ann Meara

Crisis Management: The Model Unchanged but the Costs are Skyrocketing
Authors: Clarke L Caywood & Hud Englehart

NASCAR Sponsorship: Putting Your Company in the Driver's Seat
Authors: Julianne Corbett & John M. Lekush

The Emerging Role of Integrated Marketing in the Pharmaceutical Industry
Author: Anne Gibson

Rethinking Customer Acquisition before Talking Retention
Author: Rodrigo S. Grion

The Customer Value Scorecard
Author: Behram Hansotia

Lifestyle Branding: As More Companies Embrace It, Consumer Opposition Grows
Authors: Kacie Lynn Jung & Matthew Merlin

Integrating Effective Measurement Techniques into Your Coporate Communications Efforts
Author: You Mon Tsang

Integrated Communications: A Report from the Field
Author: Michael Witkoski

Healthcare Crisis: Turning to Customer Satisfaction
Author: Caren Chavez-Borja

Creating the Multichannel Experience: Loyalty Panacea or Herculean Task
Author: Regina Connell

CDRM: A CPG Manufacturer's Perspective
Author: Al Fan

CDRM: A Theoretical Framework for In-Home Customer Relationship Management
Authors: Michelle Hillard & Alon Israeli

More than a Plane Manufacturer: Creating a Distinctive Corporate Identity at Boeing Space and Communications
Authors: Candace Kirby

What Every CEO Wants to Hear from Communications: Objective Measures Essential to More Effective Communications Planning
Author: Tom Nicholson

Targeted Technology: Data Analysis in Internet Development and Delivery
Author: Alan Payne

Get Real! New Ways Advertisers are Integrating Communications into Consumers' Lives
Author: Stephanie Bernstein

Global Megatrends Push IMC Concepts to Forefront of Strategic Business Thinking
Author: Matthew P. Gonring

If IMC is so Good, Why isn't it Being Implemented? Barriers to IMC Adoption in Corporate America
Author: Loyd S. Pettegrew, Ph.D.

Communication Measurement as a Diagnostic Tool: A McDonald's Restaurant Systems Case Study
Authors: Kelly Womer (APR, ABC), David Grossman (APR, ABC), Jennifer R. Schade, M.A.

Delivering on Promises to the Marketplace: Using Employment Branding to Build Employee Satisfaction
Authors: Kaarina Bergstrom & Melanie Anderson

Marketing Communication Planning in a Converging Marketplace
Author: Don E. Schultz

Assessing the Applicability of Integrated Communications: A Systemic Approach
Author: Yi-Chen Lin

Speechless to Spectacular: Marketing Research and Technology Change the Nation's Newspaper
Author: Catherine Captain

Dispelling Myths: Communication in Mergers & Acquisitions
Author: Patricia T. Whalen, Ph.D., APR