Category Archives: Archived Articles 2007

Emerging Applications and Challenges of Addressable Television Advertising
Authors: Claudio Marcus and Tara Walpert

Are Points and Point Programs Pointed at the Right Patrons?
Authors: Michael Moyer and Dana Hayman

Culture and Connection
Author: Melissa Dawn Johnson

Strategies for Differentiating the Professional Services Firm Brand
Authors: Jeff Scurry and Holly Wehmeyer

Making Brand Happen: Branding in the B2B Marketplace
Author: Ariel Goldbarb

The View from Inside: People Power through Internal Marketing
Authors: Pamela Davis and Mark Eisele

Marketers Roundtable
Jim Garrity, Chief Marketing Office, Wachovia
Bob Lachky, EVP, Global Industry Development, Anheuser-Busch
Matt Gonring, VP, Global Marketing & Communication, Rockwell Automation
John Fraser, EVP, Business Strategy, element79

Journal of Integrated Marketing Communications (JIMC)
Medill Department of Integrated Marketing Communications
1870 Campus Drive, Evanston, Illinois | 847-491-5665 | Fax 847-491-5925