Don Schultz—along with his wife and fellow professor, Heidi—assembled a student research group comprised of 15 Integrated Marketing Communications graduate students at Northwestern University’s Medill School. These students, many of whom are natives of the countries researched, came together to conduct research with a goal of developing MARCOM guidelines for emerging markets. An analysis of the marketing landscape in each market resulted in implications and guidelines for the application of marketing within them.

Sara Al-Hemaidi, Yanit Belachew, Payel Bhattacharya, Naziha Houki, Amy Fanqiu Hu, Aparajita Kar, Jia “Sylvia” Liu, Sunanda Narayanaswamy, Muna Cullivan, Namrata Vijay, and Obehi Oyedolapo Omokwale.

Daniel Gruber is an Assistant Professor of Integrated Marketing Communications in the Medill School and Courtesy Professor of Management & Organizations in the Kellogg School of Management at Northwestern University. Before joining the faculty in 2009, Dan completed his Ph.D. in business administration at the University of Michigan’s Ross School of Business. Dan’s research focuses on organizational sensemaking, the media industry and managing integration. His teaching centers on strategic communications, organizational change and leading media companies. Dan is a graduate of Washington University, where he earned his undergraduate degree in business administration and of Cornell University, where he completed a Master’s degree in business administration and a Master’s degree in industrial and labor relations. Dan has worked for media and financial services companies and has won teaching awards at Northwestern University and the University of Michigan.

Anna received a BS in Business Administration from the University of Illinois, completed her MBA at the Kellogg School of Management, and is now a Brand Development Manager at Blistex, Inc. Prior to Kellogg, Anna was a management consultant at Accenture while performing pro-bono marketing research for Columbia University. Beyond marketing and media, Anna enjoys spending time with her husband Timur as well as on her passion for art and animals, painting animals on canvas and volunteering at a local animal shelter.

Dinesh received an MEing in Computing from the Imperial College London, completed his MBA at the Kellogg School of Management, and is now Founder and CEO at PreScouter, LLC. Prior to Kellogg, Dinesh was a portfolio manager at the BBC, looking after the project and resource prioritization process for the BBC's new media activities. In what spare time he has, he enjoys public speaking, blogging and other nerdy stuff.

Carlie received a BA in English from Georgetown University and is currently completing an MS in Integrated Marketing Communications at Northwestern's Medill School. Prior to coming to Medill, Carlie managed new business and marketing strategy for the Myanmar operations of the world's leading public health social marketing organization, Population Services International. Her work in Myanmar included repositioning the country's best-selling condom brand and leading in-house capacity-building related to marketing planning. Carlie spends her free time practicing yoga and scouring the web for new movie trailers.

Stephanie Marchesi is a senior partner and managing director of global integrated marketing communications for Fleishman-Hillard. She is also a member of the firm’s Senior Management Committee. Ms. Marchesi is an industry veteran, having spent 25 years counseling clients in the areas of marketing communications, issues and crisis management, and corporate reputation. At Fleishman-Hillard, she is responsible for spearheading the creation of new media-neutral, integrated marketing strategies and business models, designed to confront the realities of today’s communications environment and help clients forge stronger stakeholder relationships.

Ms. Marchesi has worked closely with leading companies such as Colgate, Darden Restaurants, Nike, Playtex, Pfizer, P&G, Roche, Schick, Sanofi Aventis, and Walmart. She has received numerous industry awards for her work on behalf of clients and regularly serves as an award judge. Ms. Marchesi is a member of the Young Presidents Organization. She served on the business advisory board of the American Foundation for Suicide Prevention, on the board of the Community Family Planning Council of New York City, and on the communication committee for the Healthcare Businesswomen’s Association. Ms. Marchesi received a B.S. in journalism from the University of Colorado.

Sara E. Smith is a Content Strategy Consultant in Boulder, Colorado.

Rishad Tobaccowala is the Chief Strategy and Innovation Officer of VivaKi which combines the media and digital asset of the Publicis Groupe. VivaKi includes the largest digital agencies such as Starcom Mediavest and Zenith Optimedia as well as the two largest digital agencies Digitas and Razorfish. Over 18,000 people work in VivaKi and the companies place 70 billion dollars of media for a majority of the Global 1000 companies. Rishad is reachable via twitter @Rishadt.

Tom is an Executive Director in Interbrand's New York office managing the brand strategy practice across offices and clients in North America. Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and communicate effectively as an extension of the CEO Vision through the definition of a brand. Tom leads Interbrand’s Internal Brand Engagement team, recommending that clients activate their employees to deliver better customer experiences, that result in greater business growth. Tom can be reached at tom.zara@interbrand.com