WHAT IS IMC?
IMC is a strategic marketing process specifically designed to ensure that all messaging and
communications strategies are unified across all channels and are centered around the customer.
The IMC process emphasizes identifying and assessing customer prospects, tailoring messaging to
customers and prospects that are both serviceable and profitable, and evaluating the success of
these efforts to minimize waste and transform marketing from an expense into a profit-center.
LEARN MORE ABOUT MEDILL IMC